Consumer buyer behavior essay
by CARLINE C. ·
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- Dissonance ReducingBuying Behavior: --when the consumer are highly involved in the purchase but sees littledifferences among brands. While fish is regarded as a delicacy in Bengal, and the Bengalis boast of several hundred different varieties, in Gujarat. Soc DOI 10. 7s12115 010 9408 1 SYMPOSIUM: CONSUMER CULTURE IN GLOBAL PERSPECTIVE Neuromarketing: The New Science of Consumer Behavior.
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